Power to Choose Texas

Just Energy has been serving customers in Texas for over 20 years.

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25 Years of Experience
1 Million Customers

What is Power to Choose?

In 2002 Texas deregulated its energy market, and residents gained the power to choose their energy provider and electricity plan. Deregulation led to an independent marketplace with many retail electricity providers (REPs) with various rate plans to meet diverse energy needs.

All Texas Electric Plans Include:

  • Switch plans seamlessly, no fees.1/sup>
  • Take your services with you for free when you move.2
  • Bilingual support in English and Spanish.
  • Support a sustainable lifestyle with our eco-friendly add-on.
  • Pay conveniently with our Auto Pay feature.
  • Add GoodBundle for extra discounts and benefits.
  • Get a $50 bill credit and a $0.005/kWh discount when enrolling in Stat Rewards.3
Power to Choose

Power to Choose Website

The Public Utility Commission of Texas (PUCT) established the Power to Choose website through powertochoose.org. It is a free and impartial resource providing consumers with a centralized platform to explore the diverse offerings of the state’s REPs.

The website collects information from REPs through an interactive comparison tool, creating a level playing field for consumers. It utilizes basic filters to facilitate an unbiased market and promote fair user choices.

Steps to Navigate Power to Choose

Steps to Navigate Power to Choose

1  Enter ZIP code

Use the Power to Choose Website to verify if your area participates in the deregulated energy market.

2 Explore Plans

Use the site’s comparison tool to understand plan basics: contract length, rate types, and green energy options.

3 Enroll

Sign up with a retail energy provider like Just Energy to enjoy your electricity, your way.

How to Simplify Your Energy Choices in Texas

Amidst the intricacies of Power to Choose, it’s noteworthy how enrolling with Just Energy stands out for its simplicity. Bypass the complexities of numerous providers and plans with our straightforward enrollment process. Experience a seamless transition to a plan that aligns precisely with your needs. The emphasis is on making the choice hassle-free and tailored to what works best for you.

How Just Energy Personalizes Your Power to Choose 

Fixed-Rate Plan

  • Locked into a steady kilowatt-hour price for the contract duration.
  • Provides stability unaffected by market fluctuations during the contract period.
  • Power to Choose aids in identifying any cancellation fees for early termination.

Explore our fixed rate plans, like Base Saver and Mega Saver.

History of Rising Energy Rates in Texas

Over the past decade, Texas electricity prices surged by over 25%, as reported by the U.S. Energy Information Administration. Beat inflation and secure a stable, long-term rate with Just Energy today. Our user-friendly enrollment process and helpful staff ensure a seamless and informed experience, helping you confidently choose your ideal energy plan.

U.S. Energy Information Administration, Form EIA-861, Annual Electric Power Industry Report.
Year Customers Avg. Price to Ultimate
Customers (cents/kWh)
2022 12,063,147 13.76
2021 11,815,251 12.11
2020 11,515,333 11.71
2019 11,366,639 11.76
2018 11,148,784 11.20
2017 10,809,494 11.01
2016 10,521,732 10.99
2015 10,318,006 11.56
2014 10,138,874 11.86
2013 9,954,303 11.35
2012 9,802,110 10.98
2011 9,621,481 11.08
2010 9,536,778 11.60
2009 9,491,971 12.38
2008 9,461,508 13.03
2007 9,166,849 12.34
2006 9,102,596 12.86
2005 8,823,252 10.93
2004 8,562,931 9.73
2003 8,493,309 9.16
2002 8,663,500 8.05

Power to Choose FAQs

What is Power to Choose?

Power to Choose gives Texas residents in deregulated areas of the state the right to choose their electricity provider. It’s also the official marketplace website run by the Public Utility Commission of Texas (PUCT), where you can compare plans and providers at powertochoose.org.

Is Power to Choose a government-run website?

Yes, Power to Choose is a government-run website managed by the Public Utility Commission of Texas (PUCT). It helps residents in deregulated areas compare electricity providers and plans.

Are the rates on Power to Choose accurate?

Yes, the rates on Power to Choose are generally accurate and updated regularly. The site is managed by the Public Utility Commission of Texas (PUCT), so providers must submit and maintain current plan details. However, rates can change. It's always a good idea to check the Electricity Facts Label and Terms of Service for the latest details.

Can I switch providers on the Power to Choose website?

No, you can’t switch electricity providers directly through Power to Choose. The site allows you to compare plans, but once you select one, you'll be redirected to the provider's website to complete enrollment.

Is PowerToChoose.org legit?

Yes, PowerToChoose.org is a legitimate website. It’s the official electricity comparison site managed by the Public Utility Commission of Texas (PUCT). It was created to help Texans in deregulated areas compare certified electricity providers and plans in one reliable resource.

What is an Electricity Facts Label (EFL), and why is it important?

An Electricity Facts Label (EFL) is a document provided by electricity providers that shows key details about a plan. It includes:

  • Rate Information: The price you pay per kilowatt-hour (kWh) based on usage.
  • Contract Terms: Length of the contract and early termination fees, if any.
  • Fees and Charges: Additional fees like base charges.
  • Renewable Energy: The percentage of the plan powered by renewable sources.
  • Average Bill: An estimate of your monthly bill based on typical usage.

The EFL is important because it helps you understand the true cost of a plan and compare it to others. It ensures transparency so you can make an informed decision.

What is the phone number for Power to Choose?

You can contact Power to Choose for general questions through their toll-free number: 1-866-PWR-4-TEX (1-866-797-4839).

How do I know if my zip code in Texas has deregulated energy?

To check whether your ZIP code is in a deregulated electricity area, simply visit PowerToChoose.org and enter your ZIP code into their lookup tool. If your area appears on the list of participating regions, you have the right to select your own electricity provider.

Simplicity Meets Speed:
Enroll Swiftly in Under 5 Minutes

Or call us directly at 866-860-5413

Disclaimers

  1. Just Energy will help you find a plan that fits your needs. Please note that new plans will come with a new contract and the end date of the new contract will change to reflect the terms of the new plan. There is no fee to make a plan change, but you will be subjected to the terms and conditions of the new plan as an existing customer.
  2. While Just Energy does not charge any fees for transferring services within Texas, please check with your utility for potential additional charges. In the event of a utility change due to relocation, you must choose a new plan.
  3. Stat Rewards program is valid for Texas customers only. Upon acceptance, you will receive a half-cent ($0.005) discount per kWh used within 1 – 2 billing cycles. This discount will remain if your thermostat stays connected and you remain active in the program. You will also receive a $50 bill credit within 90 days of acceptance.

    You must own an approved Amazon or Honeywell thermostat to be eligible and maintain an active status in the Connected Savings ® platform. View the list of approved thermostats here.